Living by it
- Harley-Davidson riders have always believed in going their own way,
no matter which way the rest of the world was going.
Harley-Davidson recently debuted a short film revealing some common
values of its riders and the Company. The two-minute “Creed”
motorcycle film can be seen on the Company’s Web site. The
Harley film, which features real Harley-Davidson riders, includes action
scenery footage of riders along with a series of rider truths such as
“life is what you make it, and we make it one hell
of a ride.” As much as the Harley-Davidson “Creed”
motorcycle riding film and its creeds demonstrate certain common ideals,
they also reflect how riders from different backgrounds acknowledge
these beliefs.
The Harley-Davidson film demonstrates the Company’s practice
of doing things its way to stay close to its customers. For example,
the Company created the Harley Owners Group (H.O.G.) as the first company-sponsored
motorcycle club, and actively participates in motorcycle events around
the world like Daytona Bike Week, the Sturgis Motorcycle Rally and others.
As stated in the motorcycle film, “we believe that
the machine you sit on can tell the world exactly where you stand.”
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The information contained on this site is published
with the permission of the Harley-Davidson Motor Company, High Country
Harley-Davidson Inc. and the High Country Chapter Colorado #422.
No guarantee, real or implied, is made regarding the accuracy or completeness
of information contained herein. Opinions do not necessarily
reflect the views of the Harley-Davidson Motor Company, High Country
Harley-Davidson Inc., High Country Chapter Colorado #422, their employees,
officers or members. Harley-Davidson, Harley, H-D, H.O.G., Hog
Tales, the Harley-Davidson logo are registered trademarks of the Harley-Davidson
Motor Company, the High Country Harley-Davidson logo is a registered
trademark of High Country Harley-Davidson, Firestone, CO.
